IDEA: Awareness Campaign for Cigarette Butts Pollution
BinVincible is my passion project aimed at tackling the often-overlooked issue of cigarette butt littering—a habit that's far too normalized. Through a mix of humor and education, I’ve worked to shift behavior and encourage responsible disposal. The idea is simple: small actions can spark real change not just for the environment, but also for workplaces looking to boost sustainability, cleanliness, and their overall image.
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Research, Concept, Copy, Art Direction and Design
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Background:
99% of individuals are unaware that cigarette butts are composed of plastic and can take up to 10 years to decompose. BinVincble aims to spread awareness by promoting a responsible and efficient approach to cigarette disposal.Target Audience:
Office employees
Corporate sustainability teams
Facility management -
The idea revolves around the notion of "It's as dirty as you think." The intension for this approach is to be quirky, funny, yet positive, aiming to inspire action without burdening individuals.
The primary motivation for smoking often revolves around stress relief. People tend to tune out warnings about climate change because they perceive them as overly serious and daunting. To capture people's attention effectively, quirky messaging that engages without causing stress, accompanied by clear calls to action was developed.
Social Media post capitalizing on the human tendency towards “dirty thinking” literally
