Sleeve Design: Hersheys India Women’s Day Campaign
Magazine covers & newspaper headlines carry stories of remarkable men but there are many sheroes making strides every single day who don’t have a platform to shine. Hershey’s decided to change that, by giving them the biggest platform that a brand could give, it’s very own identity.
Hershey’s turned its 150-year-old bars packaging into a canvas for the stories of extraordinary women. A platform for women artists to bring their stories to life on customized HER & SHE bars, capturing the unique personality of each woman hero.
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Art Direction- Package design and Illustration (Sleeve 1, Falguni)
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Key Visual Design, Art Direction, Package design, Graphic Design, Digital Illustration, Traditional Sketching, Color Theory, Typography, Layout design, Social Media Design
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Shweta & Tanya, Supervised (Sleeve 1, Falguni)
Anandi, Illustrator (Sleeve 2, Roxanne)
Maanvi, Illustrator (Sleeve 3, Sairee)
Surbhi, Illustrator (Sleeve 4, Kriti)
Bharat Singh, Associate Creative Director- Art
Sanket Palkar, Senior Art Director (Social Media Campaign)
Kavita Modi, Senior Art Director (Case Study)
Rushikesh, Designer (Social Media Campaign and Case Study)
Rohan Percy Naterwalla, Sr. Group Head- Copy
Supriya Jain, Copywriter
Unknown, Video editing Team
Meeting the Shero' Falguni for an interview via zoom and hearing their stories firsthand.
Hershey’s Sleeve was designed in collaboration with Tanya Paul and Shweta to bring Falguni’s story to life.
The campaign rolled out with engaging the audience to practice on Instagram.
Case Study Credits: Rushikesh, Kavita, Bharat, Sanket, Rohan and Supriya.