Hershey’s India: New Product Variant Launch Campaign
Hershey’s India expanded its Exotic Dark chocolate line with two distinctive and unique flavors:
Guava Chilly and Blackberry with Californian Almond, a match made in heaven. The challenge was to introduce new, unique variants that would build on the success of the Exotic Dark range, while delivering a luxurious and indulgent experience that stood out in a competitive market.
We initiated the campaign with captivating teaser promotions and strategic reveals on social media, featuring influential actress Tapsee Pannu as our brand ambassador, successfully sparking consumer curiosity. We crafted an enticing product page on Amazon to highlight the product's richness. This approach was highly effective, resulting in a successful product launch.
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Art Direction and Design Lead
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Conceptualizing, Social media design, A+ product page design, GDN and Youtube bumper ads, Story boarding for CGI film.
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Kavita Modi, Art lead
Aamir, Copy Writer
Shweta, Animator
CGI artist team
Initiated Social media campaign for product teaser and reveal.
Amazon product page designed for a seamless and engaging shopping experience.
Initial story boards to create a CGI brand film.
Youtube Bumper ads launched to enhance brand awareness and reach.
